Portfolio – Ash PortFolio

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HomedaM – Amazon FBA Project

HomedaM – Amazon FBA Project

Through a wide variety of mobile applications, we’ve developed a unique visual system and strategy that can be applied across the spectrum of available applications.

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Strategy

The Homedam strategy focused on meeting the high demand for practical, affordable home goods that enhance daily life. The brand leveraged competitive pricing, quality assurance, and detailed product listings to stand out. The use of Amazon SEO optimization, targeted keywords, and the strategic use of Amazon PPC campaigns ensured consistent visibility and traffic, helping the products rank on the first pages of results for categories such as home essentials and personal care.

Design Approach

The product design and presentation for Homedam products revolved around functionality and aesthetic simplicity. By using clean, minimalistic designs in product images, the brand conveyed the practicality and value of the items. The listings were tailored to the modern consumer, focusing on high-quality materials, user-friendly features, and an appealing lifestyle-driven look. The visual identity was aligned with home decor and wellness trends, resonating with a wide audience.

Client

HomedaM

Project Challenge

The main challenge with Homedam was breaking into a highly saturated market for household goods on Amazon, where hundreds of similar products already existed. Additionally,

it was important to maintain positive reviews and manage customer feedback effectively to retain the Amazon Choice badge, which required continuous monitoring and product updates.

Solution

Homedam applied several strategies to tackle these challenges, including optimizing the listings with keyword-rich descriptions, high-quality images, and engaging titles.

The use of Amazon Choice badges for products gave them extra credibility, boosting sales further. Additionally, engaging with customers through post-purchase follow-ups and encouraging reviews helped maintain a positive brand image. Promotions, bundled deals, and limited-time discounts also contributed to boosting sales.

Solution

The design of Homedam listings was crafted to showcase products clearly, with a strong focus on clean visuals that highlighted the product’s features and benefits.

The branding was modern and functional, appealing to consumers looking for efficiency and quality in home products. Packaging was also designed to communicate a sense of value and reliability, further encouraging customer loyalty.

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Grow A Beard – Amazon FBA Project

Grow A Beard – Amazon FBA Project

Through a wide variety of mobile applications, we’ve developed a unique visual system and strategy that can be applied across the spectrum of available applications.

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Strategy

The Grow a Beard strategy was to capitalize on the growing beard care market by offering grooming kits at competitive prices on Amazon. The focus was on providing complete grooming solutions for men, with high-quality kits including combs, brushes, oils, and scissors. The brand optimized organic positioning on Amazon by utilizing specific keywords related to beard care, grooming kits, and men’s personal care products.

Design Approach

The product design and presentation on Amazon were based on creating a consistent, masculine visual identity using earthy tones and natural elements like wood and boar bristles. This aligned with the rustic, handcrafted image of beard care. Product descriptions and images highlighted the quality of materials, emphasizing the functionality of each item in the kits.

Client

NATIAO

Project Challenge

One of the main challenges was standing out in an extremely competitive Amazon market with many similar products. Additionally, maintaining high sales volume required effectively managing reviews and feedback to ensure a strong reputation for product quality and customer service.

Solution

Strategies such as Amazon PPC (Pay-Per-Click) were implemented to boost visibility and drive traffic to the product pages. A proactive approach to review management ensured that every customer had a positive experience.

SEO optimization within Amazon included detailed descriptions, precise keywords, and titles emphasizing the key benefits, such as “natural boar bristle” and “complete beard grooming set.” Temporary promotions with significant discounts were launched to generate quick sales.

Design

The product listings’ design on Amazon played a crucial role in attracting buyers. High-quality images, angles showing all components of the kit, and photos featuring models demonstrating product use significantly improved the conversion rate. The packaging was highlighted as an attractive gift option, increasing its value as a present for occasions like Christmas.

Most recent Debt/Equity Ratio greater than the median industry average: High debt/equity ratio implies high leverage. High leverage indicates a huge level of repayment that the company has to make in connection with the debt amount.

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Glow In The Dark

Glow In The Dark

Through a wide variety of mobile applications, we’ve developed a unique visual system and strategy that can be applied across the spectrum of available applications.

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Strategy

The strategy for Glow in the Dark centered around creating a visual identity that represented a unique and exciting experience aligned with the theme of light and darkness. The goal was to build anticipation, captivate a young, dynamic audience, and fill the event to capacity through promotion on social media, local influencers, and interactive digital media. Additionally, light was a key element used to reinforce the event’s concept.

Design

The design approach focused on creating artwork that stood out across both digital and physical media. We used bright neon colors combined with dark backgrounds to replicate the “Glow in the Dark” effect. The graphics featured futuristic typography and light-based visual elements to emphasize the theme. Digital designs included subtle animations that mimicked flashes and glows.

Client

NATIAO

Project Challenge

One of the major challenges was creating an immersive visual experience that resonated across multiple platforms and kept the audience engaged. It was also crucial for the graphics to have the same impact on physical media as in digital ads, without losing the visual glow effect. A short production timeline added further pressure to the project.

Project Challenge

Design

The design was a blend of UI/UX and art direction, focusing equally on aesthetics and functionality. The graphic elements were designed for immediate impact and to spark curiosity. In digital settings, the artwork was accompanied by animations that simulated glowing lights in the dark, while static elements reflected the style through the contrast of light and shadow. We paid special attention to audience interaction by creating custom stickers and filters for social media.

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Karaya Night

Karaya Night

Through a wide variety of mobile applications, we’ve developed a unique visual system.

Client George Wallace
Date 15 June 2022
Services Web Application
Budget $100000+

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The “Karaya” project was a vibrant and ambitious event aimed at bringing together a diverse audience through a captivating visual experience. Collaborating closely with Natiao, our goal was to develop a cohesive promotional strategy that effectively communicated the essence of the event while appealing to both young adults and professionals.

Through a blend of innovative digital marketing techniques and eye-catching physical materials, we sought to enhance the event’s visibility and generate excitement, ultimately ensuring a significant turnout. The project was marked by a commitment to visual consistency, creativity, and audience engagement, laying the groundwork for a memorable experience that resonated with attendees.

Strategy

The overall strategy for promoting the “Karaya” event was to create a cohesive visual campaign that aligned the event’s concept with the brand and its target audience. The long-term goal was to increase the event’s visibility, generate high expectations, and ensure massive attendance. We used a mix of digital platforms (social media, paid ads, email marketing) and physical promotions (posters, banners) to reach the audience.

Design Approach

The design centered around creating a vibrant and unique atmosphere that captured the essence of the event. We used a bright color palette and graphic elements that evoked energy and excitement, with a visual focus on what attendees could experience. A consistent visual style was maintained across all materials, from digital invitations to Instagram graphics and event signage.

Project Challenge

The biggest challenge was coordinating tight deadlines while maintaining visual consistency across all promotional platforms. Additionally, ensuring that all materials worked equally well in both digital and physical formats without compromising design quality was difficult. We also needed to ensure the style appealed to a diverse audience, ranging from young adults to professionals.

Solution

To overcome these challenges, we implemented a modular design approach, where key elements could easily be adapted for different formats and platforms without losing coherence.

To meet the tight deadlines, the team worked in constant collaboration, using tools like Figma to ensure everyone stayed in sync and could make real-time changes. We also conducted preliminary tests on social media to gauge audience response and adjusted the visuals based on feedback.

Design

The visual aesthetic focused on an immersive experience, with a strong emphasis on UI/UX for banners and interactive content on social media. The artistic direction aimed to create visuals that were not only appealing, but also encouraged users to actively engage in the promotion.

The visual composition prioritized readability while incorporating subtle animations and videos to make the ads more dynamic.